Built by operators who have run the businesses we serve.
Ethos Synergy Solutions was founded by a Malaysian medical doctor and 15-year SME owner-operator. We build what we would deploy in our own business — and nothing we would not.
Ethos was founded by a Malaysian medical doctor (MBBS, registered with the Malaysian Medical Council) and 15-year SME owner-operator of three private clinics in Penang. For the past two years, AI has been integrated deeply into the founder's own clinic operations — the same approach Ethos brings to its clients.
Start small. Win small. Compound.
No grand transformations. The businesses that win with AI fix one workflow, prove it, then fix the next.
AI for the repetitive. Humans for the meaningful.
We replace the work a machine should do — not the people who built the business.
Built by operators, for operators.
Every recommendation is checked against three things: does it work in the real workflow, does it respect the budget, would we deploy it ourselves.
We use what we sell
PostFlow is the AI-automated social media service we built and ran inside our own businesses before offering it to other Malaysian SMEs. Read the full case study at /case-studies/postflow.
Ethos Synergy Solutions is a brand operated by DNA Health Sciences Sdn Bhd (Registration No. 202401040787 / 1586634-X), registered in Malaysia. Based in Penang, serving clients nationwide. The WASP course is delivered in partnership with Koperasi Doktor Pulau Pinang, an HRD Corp registered training provider.